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John | October 22, 2015 | Content Marketing

 

If you are a real estate developer or if you’re making marketing decisions for a real estate development, then you need to be generating leads in order to stay on track with your sales goals. Depending on your sales goals, you may need to generate leads every day.

Generating enough leads from your website and from digital marketing campaigns may seem intimidating, but it’s not really that hard. In fact, it’s pretty easy to do. In this article I will outline a few major changes which you can implement on your website that will open up your real estate development lead generation .

 

SITEPLAN & PRICING:

Let’s start with the most important update that you need to implement right now. This single, easy to implement change will probably double your lead generation metrics. It’s part of every real estate development website that we design and develop. Here is the simple change: Remove your siteplan and pricing information from the website. Place a small thumbnail of the siteplan on a landing page and require visitors to convert by submitting their information in order to download the siteplan and pricing. Everyone who is interested in your development wants this information. Why not qualify who's serious and make them give you something for it?

 

DIRECTIONS & LOCATION MAP:

If you want your prospects to schedule appointments to tour your development with sales people, then you need to remove this information immediately. Instead of giving people a map to check out your development on their own, leverage this information to qualify your prospects by making them submit their information to schedule an appointment. This allows your sales staff to control the presentation from the beginning. You will lose drive-by traffic, but you will gain qualified leads.

 

PUBLISH LOCAL INFORMATION:

Local information about popular events and new attractions is the low hanging fruit of the long-tail SEO world. That same traffic also happens to be very well-aligned with real estate clients. Simply posting local information and resources on your website will help you be found in search engines and drive the necessary, local traffic to your website.

I have outlined just a few things you can do right away which will dramatically improve your real estate website's lead conversion metrics. If you want to super-charge the results of these changes, try driving some paid search traffic to your website.

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