Marcee | March 11, 2019 | Email Marketing
You know by now that you need to be using email marketing. Maybe you even have a monthly email newsletter that you send out to clients and prospects.
That’s a great first step, but there’s more to email marketing than just setting up a MailChimp account. If you’re ready to step up your email game to become truly effective with your email marketing campaigns, it’s time you learned about segmentation.
Email segmentation involves separating your email list into groups based on their characteristics.
There are two primary ways to segment your leads, by buyer persona and by stage of the buyer’s journey .
It’s crucial that you segment your email campaigns if you want them to be effective. Why?
Because without segmentation, your customers and leads aren’t getting content that is relevant to their needs. Instead, they’re getting information that is targeted to someone else at a different stage in the buyer’s journey, or they’re getting information that is just too general.
Your customers and leads are only going to be truly compelled by content that is specifically tailored to their pain points and where they’re at in the decision making process.
And what happens when your email content isn’t relevant? You probably already know this one: it doesn’t get read.
Instead, it gets deleted, or worse, the recipient unsubscribes from your email list, and you’ve lost the ability to reach that customer or lead.
Think about it, if you’re planning to purchase something, but you’re still in the decision-making phase of the buyer’s journey and are still deciding on whether you need a product or not, getting messages like “Buy Now” and “Schedule a Consultation” aren’t going to appeal to you—you’re more likely to be interested in more information on the product and the manufacturers or retailers. An email that gives you that information, rather than pushing you to make a purchase is going to be much more welcome and effective.
When it comes to email marketing segmentation, remember: different leads have different needs.
And that means you should be segmenting them into different lists and providing them with specific, relevant content for their buyer persona and buying stage. For more on amping up your email marketing strategy, check out B2B Inbound Tips: Using Email Marketing Effectively and 8 Bad Email Marketing Habits that are Killing Your List .
And if you’re really ready to improve your email marketing strategy and bring in more leads, get in touch with 足球滚球的正规平台APP . We’re a growth agency with proven results in both email and inbound marketing.
At 足球滚球的正规平台APP, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.
41 Washington Ave. #390
Grand Haven, MI 49417
Join the 足球滚球的正规平台APP Community! Get updates on recent 足球滚球的正规平台APP news.